Big changes are on the way this year as new rules come into force around we store, use and manage data. In this episode, we look at how the new GDPR rules will affect businesses in terms of their marketing, including potential challenges around consent and re-consent campaigns. Shaun Lowthorpe discusses the issues with Holly Stibbon, a director of 101 website apps and email marketing, and Alex Saunders, a solicitor with Leathes Prior.