All things digital and tech, which are both necessary components of experiential retail. We spotlight Keith Fitzgerald, VP of Tech at Honeygrow, whose kiosks presaged how customers order food and since has become a pioneer in bringing new technologies into the food experience. UBIQ’s Brand Director Kyle Riggle and Marketing and Social Media Manager Dariel Harris also stop by the studio to chat about how they’re using content across their platforms from in-store to social media, and making online-offline experiences seamless.

Keith Fitzgerald, VP of Technology of Honeygrow, on:

• How kiosk technology is an integral part of the guest experience
• Personalization through tech
• Building engagement through the Honeygrow app
• How Honeygrow is optimizing moments when customers are waiting for their food to build
brand loyalty
• Creating a seamless experience between the kiosks, the mobile app and the store visit
• How Honeygrow is using data to serve up better customer experiences
• How new technology like augmented reality could be used in a restaurant environment

Connect with Honeygrow:
• https://www.honeygrow.com/ •
• https://www.instagram.com/honeygrow/ •
• https://www.facebook.com/honeygrow/ •
• https://twitter.com/honeygrow •


UBIQ’s Kyle Riggle, Brand Director, and Dariel Harris, Marketing and Social Media Manager

• How the Atlas wall at its Walnut Street location is a platform to showcase its in-house-created
content
• How UBIQ learned to speak with their consumer in a way that best engages them
• How the brand leverages social media to build conversations and excitement around its
products
• What happens when you use social media as an extension of the store
• The secret to building followers (hint: it’s a domino effect)
• Using tech & digital as a complementary aspect of the curated store experience
• How digitally focused retail experiences are the future of retail
• The promise of data and serving customers better
• Online retailers opening brick and mortars as a sign of retail’s resurgence

Connect with Ubiq:
• https://www.ubiqlife.com/ •
• https://www.instagram.com/ubiqlife/?hl=en •
• https://www.facebook.com/UBIQLife/ •
• https://twitter.com/ubiqlife •


Connect with The Enterprise Center:
• https://www.facebook.com/TECCDC/ •
• https://twitter.com/PhilaTEC •
• https://www.linkedin.com/company/the-enterprise-center/ •
• https://www.instagram.com/westphillyfoods/ •
• http://www.theenterprisecenter.com/business/the-grit-studios •

Learn more about the Fashion District here:
• https://fashiondistrictphiladelphia.com/ •

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