On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the 6 elements of an correct apology from the book "The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It" by Cary Cooper and Sean O'Meara.



So how do you decide when and for what reasons your business, brand or representative should issue a public apology? What are the parameters, who decides what to do and when? On a previous podcast, we set a "One Hour" rule for starting the crisis communication protocol when a negative situation arises. With the speed of "Cancel Culture" and political correctness via social media, do you (or should you) have protocols for issuing an apology (or not issuing an apology) if your brand gets caught up in a controversy?



On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



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The Apology Impulse is the perfect playbook for anyone – from social media executive through to online influencers and CEOs – who apologize way too much and say sorry far too infrequently. Buy the book here.