Pritch points out the age-old concept "perception is reality" in today's news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news cycles and peer-to-peer communications we all need to be better prepared and ready to go when bad news hits your business, non-profit or persona. It's all a matter of context, perspective and information. No spinning, but telling your side of the story. 
Kyle tosses out the question of "which is better?" an In-house public relations team or the impartial third-party PR pros. After a bit of debate, they both agree that the most important aspects are having people in place who can and will tell you the truth plus being ready to put that advice into action and not wait for the issue to (hopefully) go away. Make sure someone on your team is willing to "tell the emperor he has no clothes" along with the great advice "don't bring me problems, bring me solutions". 
This is episode #50. In 2 more weeks, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third weeks of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned! 
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube.
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
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