A #NeoMarketing Podcast deep dive into this statement from The Golding Group CEO Kyle Golding "An idea is not a product, which is not a company, which is not a brand." What can we learn from this statement and how will this idea help your business or career? Listen to find out.

02:26 Don't wait for a revolutionary idea, get started
04:04 Your idea will change
07:39 Don't start with the product, but with the audience
09:30 Do what the audience wants, not what you want
11:00 A business has structure and profit
12:26 Don't try to be "the Uber of….."
13:20 Differentiation is the key
16:25 Always grow, or you are dying
19:12 Know your WHY
 
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On every #NeoMarketing podcast, we discuss best practices, the latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
 
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
 
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