The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics include:

24 Hour News Cycle or 24 Second News Cycle
Social Media: Friend or Foe
Controlling The Message (or not)
Give Answers, But Also Give Prospective
Ethics = Creditability
Respond To A Crisis or No Response

Bonus Question: Describe your dream project or perfect client. For Pritch, it's a prime example of thought leadership. For Kyle, a full-scope startup to a realized brand.

Subscribe to the NeoMarketing podcast on iTunes, Spreaker or YouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.