Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and build the communication process. Information everyone needs to know, not just the marketing department.
But we're not just talking about definitions. We discuss how each communication segment is used, in what order and how they collaborate to deliver effective messaging. We also provide advice on how to avoid mistakes in branding, creating campaigns and strategy.
Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. This is episode #51. In 1 week, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned!
Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.