Today we discuss our business advice reading list. Both Pritch and Kyle detail the books they are currently reading and recommending to others. The full list is below, but listen to find out why they like these specific writers and who can benefit from each of the books recommended. Pritch didn't feel comfortable mentioning his book The Comprehensive Public Relations Reader: Function and Practice but we think you might like it as well. 
Kyle's List: Start With Why by Simon Sinek and Crush It + Crushing It by Gary Vaynerchuk
Pritch's List: A Leaders Legacy by James M. Kouzes / Barry Z. Posner and How To Work A Room by Susan RoAne 
What's on your list? What are you reading or have read that really stuck with you? Let us know in the comments below.
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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
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