One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had days or even weeks to confront rumors, but in 2019 you have hours or even minutes to push back on rumors, gossip and hearsay.



So, what's the best formula for doing that? This week, Pritch goes way back to 1946 to the basic ideas behind the classic Allport and Postman "Study of Rumor" to give us some guidance that can be applied today.



Like all things crisis communication management, addressing rumor is a manageable task when planned ahead of need and with active protocols for maximum effectiveness.



On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.



Our goal is to be educational, informative and (hopefully) entertaining.



Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.



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