The key to business success? Not being trapped in the "how we have always done it" mentality or business model. The path the victory is full of twist and turns, you need to be prepared to adjust as you move forward. Technology is changing how business gets done every day. Not just tech businesses, but all businesses. The need for adaptability has never been greater. 
So how can you commit to a strategy and business plan if you need to change it tomorrow? By creating measured flexibility in your plan and not holding hard and fast to old ways of "how business goes" from years past.
Even if you wrote your business plan just a few years ago, it still might be in need of updating and adjustments. Creating a plan is a good idea and staying as consistent as possible is also a good idea. But being overly rigid to your plan without adjustments is a recipe for disaster. Even worse, when you hold to your original plan for too long due to ego, vanity or hubris of the decision makers. 
Pay attention to your numbers, customer feedback, trends and even the competition as ways to determine when and where to make changes as needed. Do NOT hold your company back because of old business plans.
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Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com
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