All it takes sometimes is a bit of bad luck (or a global pandemic) and the best laid plans can be thrown to waste.

Chris Baskerville delves into one of his 1500 business case examples where were it not for several instances of bad luck (including several acts of god followed by Covid-19), a business could’ve been the “Uber of tourism.”

Chris also explains how having a Plan B and pivoting as a business are different and how
setting your business up to include a Plan B could prevent an unnecessarily painful course correction t later on.