Laurel Stark is a self-proclaimed word nerd. She’s worked as a copywriter – both on staff and as a contract Creative Director – for more than a dozen companies and ad agencies. But she more than just a wordsmith. At heart, Laurel is a very strategic storyteller who considers overall design and the user’s experience in everything she creates or collaborates on.

I first encountered Laurel’s leadership watching a video of a panel discussion she was co-facilitating at the 2015 3% Conference called the ‘Next Creative Leaders’.

As I did a little digging into Laurel’s work, I was intrigued by a number of things that I want to explore in our conversation today.