But one thing in business is not debatable. It is the most critical aspect of ANY business. It is the single most important thing you need to obtain and maintain in order to keep your doors open. In fact, it’s the very lifeblood of your organization.


Customers!

10 Surefire Ways to Ensure Customer Exuberance  

1. Cool off: Never deal with a customer problem immediately after reading or listening to nasty correspondence. 

2. Listen: Let your customer tell you his/her issue without interruption. When you try to correct or interrupt your customer, you will make matters worse.

3. Apologize: If you are the person the customer is speaking to, always apologize and take responsibility. Let him know you intend to get to the bottom of the situation once you have all the facts.

4. Assess the situation: There is an old saying that goes like this: “When you assume, you make an ass out of you and me.”  As corny as it is – it’s correct.

5. Communicate via phone: How many times have you received an email and thought, “Boy, was that rude!

6. Never dispute a refund: All of your products should come with a money-back guarantee. If a customer wants to return a product for a refund - either within or outside the refund period – give him his money back

People who should listen to this show are entrepreneurs, career and executive coaches,