5 Ingredients of a Powerful Value Proposition


A recipe is only as good as the ingredients you use.

1. What You Do


Have you ever visited a website, browsed around, read their blog, and still walked away wondering what they do?

Tip: Make sure it’s concrete and easy to understand. Something like:
Provide training and coachingCreate inspirational and entertaining mediaSell shoes
2. The Problem You Solve


Even if you sell clothes or shoes, you solve a problem. Maybe your customers can’t get fit anywhere else. Maybe they can’t find styles that express their personality. Maybe they need outfits look great the moment you pull them out of the dryer or suitcase.

3. The End Result People Walk Away With


This is the real value you offer. After doing business with you, what do your customers get? You want to shape this into a promise that’s:

Relevant—growing out of the exact problems you solve

Specific—itemizing measurable benefits in a specified time frame

Unique—differentiating you from every other option available to your customers

4. Your Target Market


Who is your best customer? It needs to be a group of people who self-identify by the term you use. Ideally, there are magazines and blogs aimed at this group, and they have lots of subscribers and traffic.

5. Your Mission Statement


To be honest, a mission statement isn’t essential to your value proposition. But it does help.

People who should watch this show are entrepreneur