Spreaker Live Show #93 for Dec 14th, 2016
Our Topics This Week:
- Attracting Younger Audiences to Your Podcast
- Spreaker Chapters launches in embed web player
- Coming Spreaker Monetization Tools in Jan, 2017
Show Duration: 55 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum
Main topic this week: “Attracting Younger
Audiences to Podcasts”
-Sixty percent of podcast users are under 35
-Authentic and Edgy Content, that speaks very RAW about life experience.
-Very Reality Based Content works best for the under 35 crowd.
-Creating content that is based on real life experience and irony in life… examples see Louie CK, Marc Maron and HeadGum Podcast Network.
-Hosts and Personalities that resonate with Millennials and GenX
-Production values that lean more towards Live and on-stage type of experiences
-Marketing your “Self-Brand” using SnapChat and Instagram, Vine, WhatsApp and YouTube
Tip of the Week: Chapter launch in web player this week
-Show a clear outline of your episode
-Make your listeners find and listen easily the main topics of the episode
-Enhance the listening experience by adding pictures and links to your episode and
give you an additional way for marketing and promotion purposes (link and images for coupon, give a more emotional experience)
-Content Marketing tip: chapters can be used as headlines are normally used for the blogs. Example: 5 tips to growth your business, each tip correspond to a chapter
-Really easy to set up and available on Spreaker.com/Spreaker apps/Embedded Player.
How do chapters work?
Chapters are visual markers, taking the form of images, text, and links, that highlight different parts of your episode. Through the CMS, they can be placed along specific points of the waveform by clicking on “+” and adding all the relevant information you’d like your listener to know.
rob at spreaker.com
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Attracting Younger Audiences to Your Podcast
Spreaker Chapters launches in embed web player