SLS104: Minimum Viable Podcast and Podcasting Research
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Spreaker Live Show #104 for March 15th, 2017 Our Topics This Week: - Infinite Dial 2017 - Edison Podcasting Research Findings - What is a Minimum Viable Podcast with guest...
show moreOur Topics This Week:
- Infinite Dial 2017 - Edison Podcasting Research Findings
- What is a Minimum Viable Podcast with guest Forbes Writer Sarah Werner
Show Duration: 71 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
Infinite Dial 2017 - Edison Podcasting Research
https://www.slideshare.net/webby2001/the-infinite-dial-2017
- Name Awareness of “Podcasting” 60% (168M) of USA 12+, up from 55%
- Podcast Listening 40% (112M) of 12+ of USA, up from 36%
- Monthly Podcast Listening 24% (67M) of 12+ of USA, up from 21%
- Age - Monthly Podcast Listening
-12-24 27% in 16’ & 17”
-25-54 24% in 16’ 31% in 17’
-55+ 11% ‘16, 12% in 17’
Men 24% in 16’, 27% in 17’
Women 18% in 16’, 21% in 17’
-Weekly Podcast Listening 10% in 15’, 13% in 16’, 15% in 17’
-Number of Episodes Listened to in Last Week: One=16%, Two=24%, Three=19%, Four to Five= 20%, Six to Ten=13%, Eleven or More=8%
-Device Most Used to Listen: 2017= 33% Computer, 65% Smartphone & Tablets (1% shift from 2016)
-Listening Locations: At Home = 80%, In Car/Truck=47%, At Work=29%, Walking Around=28%, Gym=20%, Public Trans=19%
-Listened Location Most Often: At Home=52%, In Car/Truck=18%, At Work=12%
-Listening Duration Completed: Most=45%, Entire=40%, Half=10%, Just Beginning=5%
-Click to Listen Immediately= 77%, Download to Listen Later=41%, Subscribe Download=27%
-% of All Podcast Downloaded and Listened To: 76%-100%=52%, 51%-75%=15%, 26%-50%=20%, 1%-25%=13%
-Average of 6 podcasts Subscribed To
-Podcasts Used in Car 19%
See http://Blog.Spreaker.com to read the Q&A article featuring our show guest interview with Forbes Writer and Podcaster, Sarah Werner, We talk about the “Minimum Viable Podcast” or MVP on how to quickly get started podcasting.
- http://blog.spreaker.com/2017/03/09/podcasting-writing-perfect-match/
- Sarah Werner Links:
- Forbes Articles - http://www.sarahwerner.com/writing/forbes/
- https://twitter.com/SarahRheaWerner
- https://twitter.com/writenowpodcast
- http://www.sarahwerner.com
- Write Now Podcast: http://www.sarahwerner.com/write-now-podcast/
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
rob at spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
Information
Author | Spreaker Live Show |
Organization | Voxnest |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company