Tao of Sports Ep. 96 - Amber Cox (President/COO, Phoenix Mercury)
Apr 15, 2013 ·
25m 38s
Having the No. 1 selection in the WNBA Draft is never easy, especially when there are three potential game-changers in women’s basketball in that draft class. Phoenix Mercury President/COO Amber...
show moreHaving the No. 1 selection in the WNBA Draft is never easy, especially when there are three potential game-changers in women’s basketball in that draft class. Phoenix Mercury President/COO Amber Cox talks about the franchise’s top pick as well going after new fans in a constantly changing marketplace. Cox talks about the importance of women’s basketball, how the Mercury’s 2004 No. 1 overall pick, Diana Taurasi, has “street cred with the guys to help the WNBA franchise draw out a continuously strong fan base. Twitter: @MercuryMaven
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