Tao of Sports Ep. 35 - Matt O'Neil (VP of Sales & Service, NY Red Bulls)
Feb 7, 2013 ·
39m 1s
Matt O’Neill competes in the toughest media & sports market in the country, while trying to also expand the brand of the NY Red Bulls into the world’s biggest stage....
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Matt O’Neill competes in the toughest media & sports market in the country, while trying to also expand the brand of the NY Red Bulls into the world’s biggest stage. O’Neill discusses how the Red Bulls have gone after capturing fans, why he doesn’t believe in premium items, and why he chooses to “hold the line” on discounting, fan erosion, and mini-packs by comparison of selling a fan on the entire season.
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