Tao of Sports Ep. 322 – John Shumate (Director of Marketing SE Region, PepsiCo)

Apr 14, 2014 · 35m 35s
Tao of Sports Ep. 322 – John Shumate (Director of Marketing SE Region, PepsiCo)
Description

John Shumate has worked on both the side of the franchise and the brand. With experience in corporate sales delivery for the Orlando Magic, Columbus Blue Jackets and Miami Dolphins,...

show more
John Shumate has worked on both the side of the franchise and the brand. With experience in corporate sales delivery for the Orlando Magic, Columbus Blue Jackets and Miami Dolphins, Shumate oversaw brand management of Gatorade for eight years and now serves as Director of Marketing for PepsiCo in the Southeast Region, fostering brand affinity with the NFL and the soft drink company. Shumate talks about some of the ways that corporate sponsorship representatives hurt their chances of ever getting a deal done, including asking for essentially a charity over true sponsorship activation asks. Twitter: @JohnAShumate
 
show less
Information
Author Tao of Sports Podcast
Organization Tao of Sports Podcast
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search