Tao of Sports Ep. 308 – Derek Schuster (Dir of Sales, Philadelphia Phillies)
Mar 12, 2014 ·
41m 24s
From 2010 to 2012, the Philadelphia Phillies were unstoppable when it came to ticket sales generation, garner an National League record of 257 consecutive sellouts as well as leading the...
show moreFrom 2010 to 2012, the Philadelphia Phillies were unstoppable when it came to ticket sales generation, garner an National League record of 257 consecutive sellouts as well as leading the MLB in attendance for two straight seasons (2011-12). Derek Schuster discusses some of the “good problems to have” while overseeing that run of revenue success from the ticket sales department, telling fans that they would have to reduce their group orders because of limited inventory. Schuster talks about how the Phillies prepared for the days when the demand wouldn’t be as great, trying to create additional opportunities to build fan engagement for longer term buys later. Now, with less of a waiting list and that consecutive sellout streak over, Schuster points to the Phillies Care programming which has kept more of the fans longer than expected. Twitter: @DerekSchu13
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