Tao of Sports Ep. 193 – Bill Glenn (SVP, The Marketing Arm)
Jul 21, 2013 ·
28m 26s
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Description
The sponsorship platforms for sports are changing in a dynamic world of rapid technological innovation. The Marketing Arm’s Bill Glenn talks about some of the ways in which activation may...
show moreThe sponsorship platforms for sports are changing in a dynamic world of rapid technological innovation. The Marketing Arm’s Bill Glenn talks about some of the ways in which activation may be achieved through these new routes, as well as the digital platforms which exist. This conversation extends into the world of sports business as a whole and how sales experience develops young sports executives. Twitter: @Sponczar
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| Author | Tao of Sports Podcast |
| Organization | Tao of Sports Podcast |
| Website | - |
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