Tao of Sports Ep. 189 – Jeff Ferguson (Director of Sponsorships, Live Nation Net

Tao of Sports Ep. 189 – Jeff Ferguson (Director of Sponsorships, Live Nation Net

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Naming Rights for venues is the largest part of what Jeff Ferguson focuses on with Live Nation. Ferguson talks about how to achieve activation, exclusivity, whether the naming right partners need fuller explanation of their business to consumers, and breaks down some of the ways that naming rights can and can’t work for a client. Ferguson also spent a great deal of time with ISP and discusses how the collegiate market works for signage, corporate sponsorship opportunities, and partnerships. ... See More

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