Tao of Sports Ep. 185 – Chip Maxson (SVP of Business Operations, Sacramento Rivercats)
Jul 13, 2013 ·
41m 15s
Maxson is one of the more innovative sports executives in minor league baseball on protecting the price point at all costs. Maxson talks about guarding against the bane of free...
show moreMaxson is one of the more innovative sports executives in minor league baseball on protecting the price point at all costs. Maxson talks about guarding against the bane of free tickets or heavy discounts, especially working in markets where that used to be the norm. Maxson discusses his philosophies on ensuring higher revenue, greater fan experiences, and increased retention efforts. Maxson presents his beliefs on how students can break into sports as well as stay into sports, as well as what he looks for during the sports hiring process. Twitter: @ChipMaxson
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