Ep. 707 - Joe Bertoletti (Sr. Associate AD, Holy Cross)
Oct 3, 2016 ·
32m 34s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
NCAA Hockey may be a regional sport, but Holy Cross markets it as one of its primaries. Senior Associate Athletic Director of External Operations Joe Bertoletti is responsible for the...
show more
NCAA Hockey may be a regional sport, but Holy Cross markets it as one of its primaries. Senior Associate Athletic Director of External Operations Joe Bertoletti is responsible for the sales and marketing of the athletic department, and discusses some of the nuances of selling a sport in a hockey-mad area, where there are few comparable programs to judge everything from pricing to marketing against. Bertoletti discusses raising up the profile of women's sports such as lacrosse and hockey at Holy Cross, despite the lack of the school's history in female sports. Twitter: @Jberto13
show less
Information
Author | Tao of Sports Podcast |
Organization | Tao of Sports Podcast |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company