Ep. 460 - Brent Jones - Associate AD of Marketing, S. Mississippi)
Feb 27, 2015 ·
34m 28s
Brent Jones has been working to meld the duties of marketing and communications into one department at the University of Southern Mississippi. Those tasks entail a plethora of duties, including ...
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Brent Jones has been working to meld the duties of marketing and communications into one department at the University of Southern Mississippi. Those tasks entail a plethora of duties, including promotions, communications, licensing, sponsorship fulfillment, branding, advertising, ticket sales campaigns, in game production, fan engagement, video operations, public relations, social media, community relations, the athletic department website, digital assets and the spirit squads for Southern Miss Athletics. Yes, that is a lot to digest, except Jones also oversees departments for sports information, broadcasting, sports technology and video operations, IMG College, LRG, M-Club ( Letter winners association) sports marketing department, digital marketing and creative services. So, basically, Jones has only a short window to chat on the podcast before catching his breath and continuing on. Jones covers the gamut in terms of different ways to attract fans to S. Mississippi as well as live the brand of the institution, and get most departments working together, instead of apart. Twitter: @BrentJones4
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