BGP 066 Chris Laub – Understanding Your Customer
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Description
Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to...
show moreShow Notes:
00:04 Episode highlights and summary
00:46 Introducing Chris
01:45 Helping the Shark Tank product sell
04:38 Getting inside the mind of the consumer
06:50 The Market Research Pyramid
10:29 Using the surface level information
11:01 Going deeper to understand your customers
13:29 Tactics for running a market research survey
15:35 The single most important question you can ask
18:24 Why not just go one-to-one?
20:23 What questions he’s asking to extract the “gold”
27:46 Say thanks to Chris on his Facebook page
Resources:
Market Research Phone Script - Downloadable PDF
Chri’s FB page - https://www.facebook.com/theresearchcopywriter/
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Author | Spencer Shaw |
Organization | Spencer Shaw |
Website | - |
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