BGP 066 Chris Laub – Understanding Your Customer

BGP 066 Chris Laub – Understanding Your Customer

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Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information.

Show Notes:
00:04 Episode highlights and summary
00:46 Introducing Chris
01:45 Helping the Shark Tank product sell
04:38 Getting inside the mind of the consumer
06:50 The Market Research Pyramid
10:29 Using the surface level information ... See More

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