In this episode of the All Things Book Marketing Podcast, Smith Publicity President Sandy Smith talks a bit about her experience in the industry, when an author should begin planning for the publicity of their book, and what they can do to make the most of that publicity when it starts coming in.

For more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.

Host/Producer: Andrea Kiliany Thatcher, @shinyandrea on social media.