Erin Sparks, and Andrew “Optimisey” Cock-Starkey have the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach.  Is Google taking too much of our own content for its uses?  Where do we, as content providers, stand when it comes to our goals of visits to our websites as opposed to data purveyors to Google?  Is there a Plan “B”? Welcome to the SCRUM!   [00:05:48] Perspectives of Google domination [00:09:40] Taking you away from websites and keeping you on the SERP itself. [00:14:28] An old media consumption pattern [00:16:10] Is Google taking too much?  [00:19:44] Google Ads eroding away the separation of Ad versus Organic [00:26:35] Are they giving us what we’re asking for? [00:29:45] Can Google be replaced?