Have you ever read your own website and thought, "That just doesn't sound like me?" or maybe your sales copy feels too pushy? The future of SEO is natural language (Think voice search) and so we were excited to talk to Nick Usborne about his new course Conversational Copywriting. Nick Usborne has been a copywriter for 40 years and has written for some of the world's biggest brands including Apple, WebEx, Chrysler, and Citibank. He has recently launched a new online training course and blog called Conversational Copywriting where he is looking to change the way we think about content. Also, we learn more about WordPress 5.0, DuckDuckGo and their new study and find out what Amazon is doing to get advertisers to give them free advertising. All this and more on this episode of EDGE of the Web!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio