On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own agency in 2014 which later merged with Disruptive Advertising.  In this episode, we highlight some of the news of the week and then dive deep into conversion optimation. Here are some of the topics we cover: How do you know what to test? Where to start with split testing? What tools should you use for split testing? The biggest mistakes people make in optimization Are image carousels bad for conversions? Join us on this episode as we dive deep into conversion optimization this week on the EDGE!