Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she focuses her company's marketing towards the long sales cycle. What marketing can/should your company do if you are in a similar industry as healthcare? Find out some great tips and more this week with Amy Bishop! Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher! Sponsor One of the sponsors of Edge of the Web SEMRush - the world's leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!