Jonny Ross, the founder of Fleek Marketing, joins the EDGE to provide foundational information about structured data via schema.  We cover what it is, what it means to search engines, and the value you of schema deployment for visibility.  Is schema a ranking signal? We answer it on this podcast. [00:09:38] What is schema? [00:13:54] Benefits of schema: knowledge graphs, rich snippets [00:14:00] The Interview Series Title Sponsor: Site Strategics   [00:17:33] Organization and authority for brands   [00:24:15] Schema is not needed for rich Snippets, but why not grease the wheels   [00:25:25] The opportunity is there.   [00:26:05] Does schema affect ranking search engine ranking?   [00:26:13] Sponsor for EDGE of the Web: Wix   [00:028:17] Structured data: Apply common sense