Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of controlling the world’s information.

00:05:37 Pedro was in the thick of the first Panda algorithm rollouts with Google in 2011
00:07:14 Pedro’s take on Google dominance
00:13:39 Businesses need to do something Google cannot
00:21:25 The philosophical challenges of being both the Vehicle and Destination