The latest guest in the Wrestlers In Business Network’s speaker series is Spartan founder and CEO Joe De Sena. A New York native, De Sena was never a wrestler, but through his time at Cornell Univeristy, he befriended head wrestling coach Rob Koll and is now an active member of the sport.

From selling fireworks at age 8, to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of "entrepreneur."

De Sena is the New York Times bestselling author of SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life and SPARTAN FIT!


The WIBN Speaker Series is part of the NWCA’s State of Wrestling Podcast.