Hyperlocal Marketing with Bluetooth Low-Energy  Beacons with Casey Markee of MediaWyse

Hyperlocal Marketing with Bluetooth Low-Energy Beacons with Casey Markee of MediaWyse

2 1 about 1 year ago
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Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

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