Hyperlocal Marketing with Bluetooth Low-Energy Beacons with Casey Markee of MediaWyse
Feb 28, 2017 ·
1h 6s
Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in...
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Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.
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Comments
Search Talk Live
7 years ago
Regarding our Podcast today, here are some links to review:
BLE Beacons Overview: https://developers.google.com/beacons/
Physical Web: https://google.github.io/physical-web/
Eddystone Format: https://github.com/google/eddystone
Google Beacon Demo Platform: http://bit.ly/google-beacon-demo
iBeacon Format: https://developer.apple.com/ibeacon/
Micro-Moments: http://bit.ly/micro-moments-explained
Beacon Mapping SDK: http://estimote.com/indoor/
Beaconstac Resources: http://www.beaconstac.com/resources
Beaconstac Beginner Packages: https://store.beaconstac.com/
Mobiquity Beacon Networks: http://www.mobiquitynetworks.com/
Directory of Proximity Services: https://www.proximity.directory/companies (used to be ProxBook.com)
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