Hyperlocal Marketing with Bluetooth Low-Energy Beacons with Casey Markee of MediaWyse

Search Talk Live
00:00
60:06
Share
Hyperlocal Marketing with Bluetooth Low-Energy Beacons with Casey Markee of MediaWyse

Info

Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

6 years ago #beaconadvertising, #digitalmarketing, #sem

1 Comments

  • Search Talk Live 6 years ago from Spreaker.com

    Regarding our Podcast today, here are some links to review:

    BLE Beacons Overview: https://developers.google.com/beacons/
    Physical Web: https://google.github.io/physical-web/
    Eddystone Format: https://github.com/google/eddystone
    Google Beacon Demo Platform: http://bit.ly/google-beacon-demo
    iBeacon Format: https://developer.apple.com/ibeacon/
    Micro-Moments: http://bit.ly/micro-moments-explained
    Beacon Mapping SDK: http://estimote.com/indoor/
    Beaconstac Resources: http://www.beaconstac.com/resources
    Beaconstac Beginner Packages: https://store.beaconstac.com/
    Mobiquity Beacon Networks: http://www.mobiquitynetworks.com/
    Directory of Proximity Services: https://www.proximity.directory/companies (used to be ProxBook.com)

Spreaker logo
  • Choose Language

For Podcasters and Editors

Tools for Podcasters

For Listeners

Copyright 2023 - Spreaker Inc. an iHeartMedia Company