Episode 126: Lonny Kocina
Aug 21, 2019 ·
10m 43s
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Description
Lonny is a visionary who is passionate about marketing. Lonny believes that to be a truly great agency, professional advice and deliverables must be based on a solid marketing foundation....
show more
Lonny is a visionary who is passionate about marketing. Lonny believes that to be a truly great agency, professional advice and deliverables must be based on a solid marketing foundation.
Lonny pioneered the concept of Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.”
In the 30 years since launching Media Relations Agency, Lonny’s greatest joy still comes from thinking about, talking about and writing about marketing. He currently teaches his popular Strategically Aimed Marketing (SAM 6) process, outlined in his best-selling book “The CEO’s Guide to Marketing,” to business leaders and those working within the marketing industry.
For more information visit:
http://www.publicity.com/
http://www.twitter.com/MRI_Publicity
http://www.facebook.com/TheCEOsGuidetoMarketing
http://www.linkedin.com/company/media-relations-inc-
show less
Lonny pioneered the concept of Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.”
In the 30 years since launching Media Relations Agency, Lonny’s greatest joy still comes from thinking about, talking about and writing about marketing. He currently teaches his popular Strategically Aimed Marketing (SAM 6) process, outlined in his best-selling book “The CEO’s Guide to Marketing,” to business leaders and those working within the marketing industry.
For more information visit:
http://www.publicity.com/
http://www.twitter.com/MRI_Publicity
http://www.facebook.com/TheCEOsGuidetoMarketing
http://www.linkedin.com/company/media-relations-inc-
Information
| Author | RNCN |
| Organization | RNCN |
| Website | - |
| Tags |
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