The dynamic insertion of advertising based on audience tracking data is of ever-increasing importance to broadcast radio and perhaps even TV. With a $230 million price tag, iHeartMedia clearly sees the value in this by purchasing Triton Digital from The E.W. Scripps Co.

Veritonic is just one company that has marketing intelligence tools wrapped around digital audio marketing. In this podcast, founder and CEO Scott Simonelli thoughts on the impact of this transaction.