Episode No. 22: Adriana Waterston

Episode No. 22: Adriana Waterston

0 0 15 days ago
Some 27% consumers recently surveyed by Horowitz Research say they are watching more ads overall than before the pandemic. And, a third of respondents say they are paying attention to ads from local businesses more than they did before the COVID-19 crisis. How can broadcast TV stations capitalize on this? Horowitz SVP Adriana Waterston shares her thoughts.

Chapters

  1. 00:01
    - RBR TVBR Adam intro
  2. 00:12
    - 2020_05_11 17-52-11 Adam Jacobson & 19143254516.output

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