Local Industries and CorpGetaway on Georgia Business Radio




Neil Bedwell
Over the last 18 years, Neil has led work, teams and businesses in London, Amsterdam and San Francisco. Most recently, at Coca-Cola driving global digital strategy across multiple brands, leading the digital program for the 2014 FIFA World Cup in Brazil, developing new ways to create and publish content in real-time across multiple social channels, and managing global digital agency relationships. Neil is a regular speaker and advisor to multiple start-ups, and spends his spare time messing around with old racing cars.

Neil Bedwell and Andrew Osterday often describe themselves as reformed marketers. They learned and honed their craft over the last 15 years at agencies and brands in the U.S. and Europe. Their experience at Coca-Cola navigating internal cultural barriers while leading global digital programs - including the 2014 FIFA World Cup global campaign - was the catalyst for the creation of Local Industries.

Linkedin Profile:
https://www.linkedin.com/in/neilrbedwell






Andrew Osterday
Local Industries

Andrew began his career as a freelance artist, designer, and self-taught developer in the up-and-coming Atlanta agency scene. An original digital native, Andrew crafted campaigns for brands like the Atlanta Braves, The Home Depot, Delta, Porsche NA, Goldman Sachs, and Jack Daniels before moving to Coca-Cola’s Global group where he lead Cannes award-winning digital creative for Coke Zero. His work at Coca-Cola also included real-time social content and production for the 2014 FIFA World Cup in Brazil, leading the world’s largest user-generated photo contest ever and crafting Coca-Cola’s employee engagement program spanning all 206 countries Coca-Cola serves. Andrew is a frequent mentor and people connector, and still taps his artist roots when he’s not chasing his kids around.

List Any Topics You Would Like to Discuss:
1. The Problem we exist to solve
Two-thirds of us are unhappy with the thing we spend half of our waking lives doing.

Happy, engaged employees are five times more productive - and four out of five of business leaders believe engaged employees are a key driver of growth.

Human contentment at work is the wicked business problem of our generation.

#2. The Business we are building
Marketers have mastered engagement for people as consumers. What if the same techniques could be applied to foster deeper engagement for people as employees?

Local Industries is a Change Marketing consultancy. Put simply, we apply consumer-grade marketing expertise to drive real cultural change inside organizations by focusing on their most important asset. People.

Our current clients are a balanced mix of HR, Tech and Growth leaders at global organizations across CPG, Tech, Travel and non-profit.

#3. Our Product
We create Change Marketing programs around three essential human motivations:
Growth - translating the company vision into practical ways for employees to grow their skills and career
Impact - demonstrating the real positive impact every employees work has on the lives of their customers
Relationships - building better ways to create trust, respect, and collaboration between colleagues

Every program starts by building belief across these three areas through storytelling and communications. We then move to practical adoption through training, tools and process design, and finally to ownership, empowering people to become experts in these new ways of work, and to lead and guide others.

#4. Our Ambition