If You Heard Laurel Instead of Yanny It Can Make or Break Your Sales Numbers
Infrastructure, Strategy & Sales Training are Key for Increasing Sales.

The recent viral internet sensations, “Do you hear Laurel or Yanny?” illustrates a point that can make the difference in achieving your sales numbers. Why do some people say the hear Laurel and others say they hear Yanny? The answer may have something to do with predisposed perception.

Infrastructure First
Our first guest, Emanuel Istudor is the Business Development & IS Manager at Manufactured Assemblies Corporation (MAC). MAC’s is a global leading manufacture of electronic assemblies and wire harnesses used for electrical enclosures such as ATM kiosks.  MAC has plans to increase its annual revenue from $50MM to $100MM by offering new products and services that include; outsourced solutions, contract manufacturing, design engineering, electronic kiosks, digital signs and reselling international products.  Emanuel heard Laurel: Emanuel holds degrees in both Computer Engineering and Business Administration and his predisposed perception understood for MAC to achieve their sales goals, the
company needed to ramp up their logistics and manufacturing planning systems and he initiated lean six sigma, technology infrastructure, analytics, CRM, and an enterprise operating system. With MAC’s infrastructure in place to handle the additional throughput, Emanuel is now applying the same disciplined approach for marketing and sales and MAC’s table is set to achieve its sales goals.

Strategy & Sales Training are Key for Increasing Sales
Our second guest, Craig Apatov is the Managing Partner and Strategic Marketing Practice Leader for Ascension Growth & Innovation Strategies. Ascension is a management consulting firm that helps clients drive top line growth and improve business performance through strategic analytics, insight mining, marketing optimization, and sales enablement programs.  Craig hears Laurel and Yanni: Craig has worked with blue chip firms, Citibank, Amex and brands, Hunt’s Ketchup, Mattel Hot Wheels. Companies come to Ascension to increase revenue. Craig’s predisposed perception knows management needs to have clearer insight and the sales team can benefit from sales implementation training. Craig gave an example how Ascension’s strategic insight recommended that Brand Bank place ATM kiosks that produced billions of dollars of transactions.

Serendipity:  Emanuel smiled and thanked Craig; MAC manufactured the kiosks for Brand Bank.



Emanuel Istudor
Manufactured Assemblies Corporation

Emanuel Istudor is the Business Development & IS Manager at Manufactured Assemblies Corporation. Emanuel has a BSE for Computing Engineering from Mercer University and an MBA in Business Administration at Georgia Tech, and applied them in the information technology and services industry. Before becoming the Business Development & IS Manager at Manufactured Assemblies Corporation, Emanuel was a Product & Sales manager for Cisco and President of Quality Data Products, as the name suggests a technology data company.  Manufactured Assemblies Corporation, known as MAC is a worldwide leader for the manufacturer of electronic and mechanical assemblies, and wire harnesses used for electrical enclosures such as ATM kiosks and payment registers and also a manufacturer of finished electronic kiosks. box builds, panel boards, and digital signs.  They serve a wide variety of industries: aerospace, data systems, industrial, medical, military, retail, hospitality and renewable energy.

MAC has a 40-year history, originally established in 1976, its headquartered are near Dayton, Ohio and has an assembly & distribution center in Buford, GA.

MAC is a progressive business development company and continues to expand and...