This week on the SOL Podcast we welcome Priyanka Lilaramani, CEO & Founder of Truealpha.

Truealpha is an out-of-the-box modern KPI platform that enables high-growth startups to organise their data in an automated and easily accessible way whilts their metric engines handle to work. Lilaramani states that “When does a company think it needs a platform like this? The reality as it stands today is that more often than not, it tends to be when it's too late.”

We addressed issues like impacts of past experiences whilst becoming an entrepreneur, designing a product around ones own pain point, developing technology according to current needs, market-fit research, educating the market, the kinds of organisations they target, and the everchanging dynamics of building startups. Listen to our insightful chat with Priyanka Lilaramani to broaden your horizons about entrepreneurship through the experiences of another startup.