We’ve all heard the refrain when it comes to Indexed Universal Life (IUL) products: Upside potential with downside protection. But as the market grew, new features focused on the upside potential eroded the other half of the product's traditional value proposition.

In this episode, John Grevas and Rebecca Walser of Walser Wealth discuss how buying higher return potential can diminish not just protection, but also performance, and how regulatory changes may impact the way IUL products are illustrated and sold.