Why Marketing is in the Most Powerful Position in 100 Years

Why Marketing is in the Most Powerful Position in 100 Years

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This program addresses the question of who owns the pipeline, sales or marketing and in doing so it becomes apparent that marketing not only owns it but is in the most powerful position in their company in nearly a century.
Why it's Important
Are salespeople just the closers and don't own the pipeline? 
The sales pipeline, aka the sales funnel, is the long-standing measurement of the past, present, and future for a company. In the not too distant past marketing dumped demand into ... See More

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