Does Product Management Have a Role in Sales Enablement?

Does Product Management Have a Role in Sales Enablement?

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Product marketing sits at the intersection of product, marketing, and sales, making it a critical function in enhancing value creation for the customer and supporting sales enablement.  But do product marketing managers just assume this responsibility lies with someone else in marketing?  Revenue operations? Marketing Operations? Marketing Communications? CMO?
This month, Kristin Roberts, Vice President, Product Marketing at Phreesia, joins the Revenue Rebels podcast to share strategies on how ... See More

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