Netflix has confirmed ads are coming 
In April they said they were open to the idea, but now it's been confirmed. They'll still have an ad-free product, but they're adding an ad-supported lower cost plan to their offering. It's going to take Netflix time to build out an ad sales team and build its ad technology and infrastructure, so in the meantime it's looking to partner with companies who are already experts in this area. 
Changes to abortion laws turn a spotlight on personal data collection 
If state authorities were to investigate if an abortion has taken place, peoples' personal data could be used. Search history, text messages, phone logs could all be used, but so too could location data suggesting if someone had visited a known abortion clinic. Even period tracking apps could contain data helpful for the investigation. 
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