John Brakenridge on regenerative wool platform
Feb 15, 2021 ·
5m 38s
The NZ Merino chief executive explains why the fine wool industry is heading down the regenerative agriculture track and why global Merino wool apparel and footwear brands - Allbirds, Icebreaker...
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The NZ Merino chief executive explains why the fine wool industry is heading down the regenerative agriculture track and why global Merino wool apparel and footwear brands - Allbirds, Icebreaker and Smartwool - are jumping on the bandwagon.
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