In last week's Social Restaurant Podcast, my friend and New York Times best-selling author Jay Baer hit us with all kinds of insights and tips on how you and your team can begin to move toward creating Youtility for your guests -- marketing that's so useful to them that they would actually pay for it.

And ... one of the BEST ways to create Youtility-marketing is to take advantage of the power that mobile devices and mobile apps now offer brands.

That's why I'm so incredibly excited to have one of Indianapolis's youngest and most extraordinary technology entrepreneurs as a this week's guest.

Meet Santiago Jaramillo.

By his early 20's, Santi has already conceptualized launched successfully operated all kinds of different businesses that include moving and storage companies, educational music camps for kids to his current venture BlueBridge Apps and Visit Apps. This guy is what you would call, a "doer".

I loved doing this interview with Santi in that we had the chance to start spinning out some quick brainstorm-style ideas for how restaurants in any segment can start thinking about how they can get more traction from their mobile apps.

Turn up the dials folks -- all of the ideas we come up with on the show are absolutely yours to steal and apply.

This week's show is a bit longer 24:05 in total length. Here’s why you should tune in:

- A snapshot of the timeline from 1990 to current day to rise of mobile applications.

- Santiago's amazing back story and how he ended up moving from Columbia to America.

- How Software as a Service is evolving to Mobile Applications as a Service, and what that means for your restaurants.

- Ideas on how you can get more out of your restaurant's mobile application.

- The most underutilized tactic in mobile marketing and ideas for how and when your brand can apply it.