Ep. 1- D2C Strategies for B2B w/ Trey Sheneman of Ramsey Solutions
Jan 24, 2022 ·
42m 20s
Like many companies, COVID caused marketing to need to pivot. Ramsey Solutions was no exception. But during this transition, Trey Sheneman took the charge of marketing for the SmartDollar B2B...
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Like many companies, COVID caused marketing to need to pivot. Ramsey Solutions was no exception. But during this transition, Trey Sheneman took the charge of marketing for the SmartDollar B2B product of Ramsey Solution. By transitioning from a lead generation model to a more focused targeted marketing approach, the SmartDollar pipeline and revenue double in just one year.
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