Coffee is a big business in Colombia. Join us as Pedro Echavarria - a "coffee man through and through" as he calls himself - and owner of one of Medellin's top cafes "Pergamino Café" takes us on a tour all the way from farming to roasting, retailing and exporting. What it's like owning multiple specialty spots, what they're doing to improve the life of coffee farmers and why Colombians drink terrible coffee despite having some of the best coffee in the world.