In this interview with Bill Slawski he shares what insights he has gained reading Google patents and being an advanced SEO practitioner. He talks about how entities have been a common theme in his blog posts resulting from his research on Google patents and how he is seeing the role of entities evolve. My favorite part of the interview is when Bill describes the entity IDs. Why? Well, because it is a tangible node in the knowledge graph and a centering point for defining things. It gets me thinking about who else can contribute to these IDs, will they become a standard, and if not, what will be the standard for entity IDs?

Read the transcript of the interview here: https://www.schemaapp.com/stories/interview-with-bill-slawski-google-patents-and-the-future-of-search/